Miss Teen Canada-World Blog Network, Assignment Number Three
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For the third assignment, each delegate was asked to describe a 30 second TV commercial for a towel company, this company is called signature towels. They are famous for making high quality monogrammed towels that make the perfect gift! I do have to say marketing towels would be a difficult job, I haven’t seen many…if any towel commercials on tv. but i was definitely up for the challenge! I started by thinking of what age group i wanted to target in my commercial, but i realized that towels are a necessity… we need towels! I narrowed it down and chose to focus on younger kids, ages 6-13, i did this because kids are cute and perfect for promoting anything to anyone! 🙂
My idea for the commercial starts with the frame of a picture perfect family home, beautiful light green siding with white trim around the windows and doors. . Lining the perimeter of the house is a simple white picket fence that gives the house some detail. The commercial would take place in a suburb area of a nice quiet street, the kind of street where the big maple trees hang over the road and create a tunnel feeling as you drive down. scene by scene I have thought of how I would put my commercial together, it is broken down so my commercial is easier to understand.
In scene one there is a Little boy between the ages 6-9 years old playing with his Lego set in a messy bedroom. In the frame you can see a mix of clothes, toys and a whole bunch of towels all over the average sized bedroom, including the fish tank in the corner of the room, which happens to have an Ironman shirt hanging off the corner. In the background you can faintly water running and a teenage girl singing “Firework” by Katy Perry. The camera moves to a close-up on the boy who is got a scheming smirk on his face and continues to play with his Lego.
In scene two the frame is set on a steamy bathroom where a Girl between ages of 16 to 18 is singing in the shower. The bathroom counter is filled with cosmetics and brushes, and the floor is covered with clothes. The girl in the shower shuts off the water and pulls the curtain back slightly to grab a towel from the bar. She grabs nothing but thin air and instantly lets out a frustrated scream, she yells out her brother’s name, rips down the floral shower curtain and stomps off to her room. The sound of the door startles everyone in the house, except the little boy. The camera then zooms back in on the boy in his bedroom rolling on the floor laughing, knowing full well what he just did.
In scene three the two Parents are sitting at the kitchen table drinking tea and having some breakfast, consisting of toast and eggs. They just look at each other when they hear all the noise going on upstairs. The mother sighs and says when will this end are they ever going to get along! The father pulls back his chair from the dinning room table and stands up, begins to walk towards the stairs and says let me handle this. The camera fades into the next scene as he walks up the stairs.
In this scene the dad goes into the little boys room and scolds him for stealing her towels. He continues to search the room for the towels and discovers that he has not only stole a few towels but a lot of towels! He moves the other clothes and toys that are entangled in the towels the boy has stashed in the corner and forgot about. The camera follows the dad as he puts the towels down in the hallway and proceeds to the daughters room, she answers the door before he even has a chance to knock. She is mad and telling him how she wants her stuff to be left alone! The dad then reassures her and tells her he has a plan that will fix everything.
In this scene the dad is seen ordering a Personalized bath towel from Signature Towels for each family member, he gets everyone a different color and gets their names embroidered on them. The little boy gets blue, the girl gets purple, the mom gets cream, and he orders brown for himself. They arrive and he puts them nicely laid out in the bathroom for the kids to use, perfectly lined up and not lost. The camera zooms in on the names on each of the towels, showing their individuality and perfection.
In this scene you can see once again the little boy playing with his Lego in his room, and just off the right you can see his blue Personalized bath towel hanging on the end of his bed. The sound of the running water slowly appears again and the teenage girl is heard once again singing Firework by Katy Perry.
The camera shows the steamy bathroom, messy with clothes and cosmetics, and the teenage girl still singing her song. The frame zooms in on her personal towel hanging from the rack with her name embroidered on the bottom. Perfectly hers and perfectly not her brothers. In concluding my commercial I would have the girl come out of the bathroom in her towel, showing her name on the bottom, her hair wrapped up in another; walking by her brothers room and sticking her tongue out at him as she proceeds to her bedroom.
The scene is changed back to the parents once again sitting side by side at the kitchen table drinking tea and reading the paper. The image starts to fade out as the company logo starts to be scene….
With a budget of $250K I feel like I my company could successfully pitch this commercial to Signature Towels. The commercial is short and simple, what young teen wouldn’t want a set of their own personal towels! I know I would love it. I have two older brothers and even though my towels are purple…they still use them.
I would like to thank Signature Towels for being a sponsor of Miss Teen Canada! Thank you!
* all of the photos in the blog are from Goggle images*
Janelle Sparrow Miss Teen Brandon-World 2013!